Business start up stories - Brand Development | UK
As a close-knit team of brand specialists and communicators, we focus on demand creation for many respected brands by involving their customers at every TouchPoint and in every conversation
Idealogy, BrandPrint™, Touchpoints, Strategic, Branding, Creative Engagement, Digital, Experiential
3501
post-template-default,single,single-post,postid-3501,single-format-standard,ajax_fade,page_not_loaded,,qode-theme-ver-3.1.1,wpb-js-composer js-comp-ver-4.11.2.1,vc_responsive

Blog

Business start up stories

  |   Blog   |   No comment

It all started somewhere!

 

Household brands all began their lives as a much smaller version of the giant they became. Or did they?? Here’s some interesting, fun and inspirational facts about the early beginnings of a few familiar names, with just a little bit of related advice thrown in for good measure:

Change tastes sweet

 

What we know: Ben & Jerry’s was originally going to be a bagel company. However it turned out that they just couldn’t raise the money for the bagel making equipment. So, instead they took a $5 ice cream making course.

 

Source: http://www.todayifoundout.com/index.php/2010/11/ben-jerrys-was-originally-going-to-be-a-bagel-company/

Cheque the address

 

What we know: Google was originally named Googol.

 

When the first cheque came through the door addressed to Google Inc., Google founders Larry Page and Sergey Brin rushed to create a bank account under that name so that they could cash it in.

 

Source: http://www.steegle.com/about/google-101-facts/1-11-how-it-all-began

Make the most of what you’ve got

 

What we know: Google’s first Computer Storage Unit was built from Lego.

 

Google needed a lot of space to test their page rank algorithm. The largest disk available at the time was 40GB, so to save on money they created a storage rack of ten connected 40GB hard drives – constructed from Lego.

 

Source: http://pakwired.com/unbelievable-facts-about-google/

It’s never too late

 

What we know: Colonel Sanders started the KFC franchise at a sprightly 62

 

The Colonel held numerous jobs, including running a service station where he started to serve chicken dishes, and running a motel and restaurant where he finalised his ‘secret fried chicken recipe’. So at almost pensionable age he franchised “Kentucky Fried Chicken” for the first time, to a restaurant in Utah. Receiving $0.04 per chicken sold, at 65 he sold the restaurant he owned and with his savings and $105 from social security he toured the US looking for more restaurants to franchise his recipe to.

 

Source: http://www.theverge.com/2016/7/5/12096466/colonel-sanders-kfc-meme-life-story

The human element

 

What we know: Photography saved Airbnb’s struggling start-up!

 

Almost immediately after launch Airbnb began to struggle. Their revenue was a meagre $200 a week and their founder’s credit cards were seriously maxed out. Following a review of their search listings for New York City to figure out what was going on, they noticed that the quality of photos for the listings were terrible. No wonder no one was booking. Their solution? Visit their customers in New York with a rented camera to replace the current images with high-quality photos. Just one-week later revenue had doubled and they were on their way.

 

Source: http://firstround.com/review/How-design-thinking-transformed-Airbnb-from-failing-startup-to-billion-dollar-business/

Look forward

 

What we know: The Netflix name predicted digital streaming content

 

The Netflix idea, originally DVD by mail, was developed when only 2% of US households had DVD players. However, they not only anticipated the growth of the DVD format, they were also confident that the market would move towards streaming and so the Netflix name was born, far removed from DVD by mail. This put significant distance between them and their market competitor Blockbuster during the transition to digital.

 

Source: http://venturebeat.com/2015/06/26/the-netflix-startup-story-video/

No Comments

Sorry, the comment form is closed at this time.