De-stressing mums by bringing clarity to a confusing category - Brand Development | UK
As a close-knit team of brand specialists and communicators, we focus on demand creation for many respected brands by involving their customers at every TouchPoint and in every conversation
Idealogy, BrandPrint™, Touchpoints, Strategic, Branding, Creative Engagement, Digital, Experiential
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Vosene Kids

De-stressing mums by bringing clarity to a confusing category
Strategic, Design

Challenge

The challenge was twofold 1) Vosene Original had a reputation for harshness, so how do we soften it? 2) Mums are stressed at the best of times, so why make shopping for kids hair care products more confusing than it needs to be?

Belief

We felt we needed to appeal to both mother and child on pack.

Output

A new brand model and range architecture divided into Lice Prevention, Fruity Goodness and general Hair/Skincare using the development of new characters to aid the navigation of the range.