Strategic Services, Branding, Design, Digital
De’Longhi created Lattecrema – a milk frothing and distribution system designed to be partnered with a select range of its premium automated coffee machines. The communications challenge was focused on how we ‘badge’ Lattecrema on products as well as tell a compelling story about the perfect coffee texture, but without interfering with the range branding and hierarchy.
We felt that our solution had to work the hardest at the point-of-purchase, because even with premium products, there is still a percentage of impulsive purchase decision making to exploit.
We worked with De’Longhi’s product design team to perfect a product branding solution and created PoS and on-line collateral that dialed up De’Longhi’s coffee passion by bringing the actual designers to life. We supported the concept with the message “The passion behind the pleasure”.