How do you help pharmaceutical manufactures make the most of continuous manufacturing? - Brand Development | UK
As a close-knit team of brand specialists and communicators, we focus on demand creation for many respected brands by involving their customers at every TouchPoint and in every conversation
Idealogy, BrandPrint™, Touchpoints, Strategic, Branding, Creative Engagement, Digital, Experiential
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Pall Biotech

How do you help pharmaceutical manufactures make the most of continuous manufacturing?
B2B, Strategic, Design, Digital, Film and Animation, Branding

Brief

Launch our continuous bioprocessing capability, bearing in mind that we still need to sell to batch manufacturing customers.

Insight

Most manufacturers believed that moving to continuous manufacturing would be costly and complicated.

Idea

Creating a ‘Continuous Ready’ brand identity for product branding helped manufacturers understand that they could move from batch to semi-continuous on their key processes, before committing to a fully-continuous state.

Result

The launch at BPI Boston created a huge buzz, increasing lead volume and quality – it even triggered interest from the competition who we know were frequenting the stand.