B2B, Strategic, Design, Digital, Film and Animation, Branding
Launch our continuous bioprocessing capability, bearing in mind that we still need to sell to batch manufacturing customers.
Most manufacturers believed that moving to continuous manufacturing would be costly and complicated.
Creating a ‘Continuous Ready’ brand identity for product branding helped manufacturers understand that they could move from batch to semi-continuous on their key processes, before committing to a fully-continuous state.
The launch at BPI Boston created a huge buzz, increasing lead volume and quality – it even triggered interest from the competition who we know were frequenting the stand.