Leave a good taste - Brand Development | UK
As a close-knit team of brand specialists and communicators, we focus on demand creation for many respected brands by involving their customers at every TouchPoint and in every conversation
Idealogy, BrandPrint™, Touchpoints, Strategic, Branding, Creative Engagement, Digital, Experiential
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Mettler Toledo

Leave a good taste
Strategic, Branding, Design, Digital

Challenge

Inconveniently, not every customer wants to buy when you want to run your campaign! So how do you sustain engagement and interest in your brand, even when they’re not buying? This is a particularly difficult when marketing lab measurement and analysis equipment to an audience that scrutinizes everything!

Belief

We wanted to test the premise that in a Lab environment, everyone from manager to technician really value their contribution to the world and want to be the very best they can be.

Output

Instead of the usual downloadable White Paper or Application Note, we recommended an on-line ‘salt content test’ to test the knowledge of the Lab teams.

Mettler Toledo Leave A Good Taste Pasta Mockup
Mettler Toledo Leave A Good Taste Crystals
Mettler Toledo Leave A Good Taste Digital Mockup
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