Strategic, Branding, Design, Digital
Inconveniently, not every customer wants to buy when you want to run your campaign! So how do you sustain engagement and interest in your brand, even when they’re not buying? This is a particularly difficult when marketing lab measurement and analysis equipment to an audience that scrutinizes everything!
We wanted to test the premise that in a Lab environment, everyone from manager to technician really value their contribution to the world and want to be the very best they can be.
Instead of the usual downloadable White Paper or Application Note, we recommended an on-line ‘salt content test’ to test the knowledge of the Lab teams.