Strategic, Branding, Design, Photography
Radically turn around Honeywell’s global lead generation performance.
We recognized that the gas detection marketing environment is a conservative one to say the least. The client wanted a campaign the created stand out and a high recall factor when the call-centres followed up the campaign.
We created a striking visual language, using a familiar character that played on the invisibility of the hazardous gases in industry.
25% response rate