Nowhere to hide - Brand Development | UK
As a close-knit team of brand specialists and communicators, we focus on demand creation for many respected brands by involving their customers at every TouchPoint and in every conversation
Idealogy, BrandPrint™, Touchpoints, Strategic, Branding, Creative Engagement, Digital, Experiential
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Honeywell

Nowhere to hide
Strategic, Branding, Design, Photography

Challenge

Radically turn around Honeywell’s global lead generation performance.

Belief

We recognized that the gas detection marketing environment is a conservative one to say the least. The client wanted a campaign the created stand out and a high recall factor when the call-centres followed up the campaign.

Output

We created a striking visual language, using a familiar character that played on the invisibility of the hazardous gases in industry.

Results Icon

Results

25% response rate

Honeywell invisible man
Honeywell Advert
Honeywell Advert
Honeywell Advert
Honeywell Advert