Proof that smoking doesn't damage your health - Brand Development | UK
As a close-knit team of brand specialists and communicators, we focus on demand creation for many respected brands by involving their customers at every TouchPoint and in every conversation
Idealogy, BrandPrint™, Touchpoints, Strategic, Branding, Creative Engagement, Digital, Experiential
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Besmoke

Proof that smoking doesn’t damage your health!
Strategic, Branding, Design

Challenge

To communicate how an innovative natural food smoking process could be both irresistible and safe for the reputations of its key customers, technical partners, food brands and, ultimately, consumers.

Belief

The current benefits from natural smoking are enhanced further if the toxins are removed and the flavours retained. Besmoke are natural smoke specialists who have applied the art and science of smoke to create naturally smoked ingredients for the food industry.

Output

PureSmoke™ Technology was developed as an endorsement brand – a recognised symbol of safe and flavoursome smoke, applied to all products produced with licenced PureSmoke™ processes. This became a communications ‘flag to march behind’ – the driving force for a more targeted and relevant campaign of emailers, PR, product and sample packaging and on-line communications.

Results Icon

Results

To date, the new campaign has provided besmoke with exciting new opportunities within more focused target groups of food scientists, food creatives, through to chefs and consumer groups.

Besmoke Spices Pic
Besmoke spices in spoons
Besmoke Brochure Spread
Hand holding Besmoke brochure
Besmoke spices in bowls
Besmoke Smoke Professor Cards
Besmoke Box