Strategic, Branding, Design, Film, Photography
Launch the final colour story in the original kMix line with a marketing story designed to sustain trade and consumer enthusiasm for the range.
With a vibrant colour pallet inspired by the pop art movement, our thinking was based around what famous pop artists such as Damien Hirst would create with a kMix kitchen machine. How would their approach influence the food they created and what would it look like?
We developed an entire integrated campaign based around distinctively styled food emulating the work of pop artists as the focus of the campaign and collateral.