The Pop Art Collective - Brand Development | UK
As a close-knit team of brand specialists and communicators, we focus on demand creation for many respected brands by involving their customers at every TouchPoint and in every conversation
Idealogy, BrandPrint™, Touchpoints, Strategic, Branding, Creative Engagement, Digital, Experiential
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Kenwood

The Pop Art Collective
Strategic, Branding, Design, Film, Photography

Challenge

Launch the final colour story in the original kMix line with a marketing story designed to sustain trade and consumer enthusiasm for the range.

Belief

With a vibrant colour pallet inspired by the pop art movement, our thinking was based around what famous pop artists such as Damien Hirst would create with a kMix kitchen machine. How would their approach influence the food they created and what would it look like?

Output

We developed an entire integrated campaign based around distinctively styled food emulating the work of pop artists as the focus of the campaign and collateral.

Kenwood KMix Logo
Kenwood KMix Photoshoot
Kenwood KMix Cake
Kenwood KMix Brochure Spread Red
Kenwood KMix Red Pop Art
Kenwood KMix Digital Visual
Kenwood KMix Range