How do you turn a pure technology brand into an aspirational materials design house? - Brand Development | UK
As a close-knit team of brand specialists and communicators, we focus on demand creation for many respected brands by involving their customers at every TouchPoint and in every conversation
Idealogy, BrandPrint™, Touchpoints, Strategic, Branding, Creative Engagement, Digital, Experiential
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ELeather

How do you turn a pure technology brand into an aspirational materials design house?
Strategic, Brand architecture, Branding, Design, Digital, Film

Brief

Create new brand identity and architecture to help grow £100m revenue from consumer goods brands

Insight

Waste leather is ‘reincarnated’ through a unique hydro-entanglement process that makes it lighter, stronger and more consistent

Idea

Leather has evolved

Result

Nike contract for footwear signed in 2017