There is more to witch hazel than spot removal - Brand Development | UK
As a close-knit team of brand specialists and communicators, we focus on demand creation for many respected brands by involving their customers at every TouchPoint and in every conversation
Idealogy, BrandPrint™, Touchpoints, Strategic, Branding, Creative Engagement, Digital, Experiential
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Witch

There is more to witch hazel than spot removal
Strategic, Design

Challenge

Move from medicated to mass beauty in the retail real estate by developing a new Witch range that combines anti-blemish with anti-aging properties.

Belief

The fact that mothers were buying for their teenage children would prove to be
either a deal-breaker or business opportunity. We believed that the core natural ingredient (witch hazel) would make the brand more ageless. We also believed that the different derivatives of witch hazel in twigs, leaves and bark would be the key to the formulation and ranging. We were right on both fronts!

Output

‘Nature’s gift to skin’ gave us the range positioning and the inspiration behind a visual language derived from the yellow witch hazel flower.