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| How do you continue to bring the very best out of an established icon product? In Kenwood’s case, the European promotion of their high-end classic range of kitchen mixers required an approach that respected an established brand and heritage while presenting consumers with a fresh, new perspective. | ||
| Summed-up in the message ‘Enduring Power, Lasting Pleasure’, Idealogy applied our ProductPrint© to the range and unearthed buried qualities, then promoted them with a campaign that celebrated the pleasure in creating the ‘new’ (illustrated by children baking in the kitchen), only guaranteed by using the best and most respected kitchenware brand. | ||
