Naming & Brand Creation
Now things start to get exciting!
Here is where the outcomes from Idealogy’s unique BrandPrint™ process come to the fore. We will help you to generate definition and direction around your brand and support you through Brand naming, product hierarchies, new product development opportunities that will inevitably arise, and even market validation. We will create Brand Fundamentals, Audience and Consumer Archetypes and finally, a set of design guidelines that ensure the accurate and appropriate implementation of the brand, from its overall promise all the way through to the agreed customer experience.