"A great brand can take months, if not years, and thousands of pounds to build. It can be destroyed in minutes by a blogger upset with your company.”
Do you know what is being said about your company across the blogs, forums and social media networks? More importantly, do you know what reporters, consumers, clients, investors and employees are learning about your organization when searching the Internet?
Reputation Management is the process of tracking those on-line actions and opinions, then reporting and reacting by creating a feedback loop – putting an action plan in place to minimise or maximise the impact of those inputs.
Idealogy knows how important a positive online reputation is. Potential clients and business partners want to learn as much as possible about you before committing to a deal. Future employees want to know that they will be in good hands. The first impression they receive of you, your company and your brand may be what they see in their Search Engine results be it a news stream or blog posting.
The question is: will they like what they see?