Mobile

57% of organisations don’t have a mobile strategy; 10% have a fully operational mobile strategy; a third of firms have had a mobile strategy for more than a year. That’s the conclusion of research among more than 200 global firms, 40% European, 40% US, and 20% from the rest of the world. “Despite mobile technology reaching the greatest ubiquity in the shortest time - more than 5bn connections worldwide in less than 20 years - the largest companies have yet to move from the trial stage,” Yet Mobile Apps seem to be ‘de rigeur’ for many consumer facing brands – so where is the disconnect? Idealogy is at the forefront of dispelling this myth and bringing Mobile marketing into the mainstream for many of our clients.