Development

Technical architecture - The development of a new digital project can seem a straightforward process, but in many cases there are areas of the site that need to link together, convey different information to external email or SMS clients and also convey data to financial institutions. We are experts at ensuring every process is covered, every exchange is mapped and every piece of the puzzle is displayed in a simple form, in the right order, at the right time. The development of site architecture in this way helps us and you by allowing every stage of the online journey to be understood and, where possible, streamlined to provide a cleaner process for the user.

Development - A thorough understanding of how to build and programme your digital experience means we’ll develop all aspects of the solution, and with one eye constantly on the user journey. That means it’s more than just constructing your site, linking to e-commerce platforms or encompassing existing in-house processes when required. Creating engaging content and the reasons to return to your site is also of great importance to us. There’s also user-generated content to consider; it’s becoming crucial to a developing brand. You’ll be glad to know that we’re experts in creating forums, social tools, campaigns and film presentations - from the fully dynamic to the minimally static.

Accessibility - Making your website usable for people of all levels of ability will ensure that nobody gets left out. You may be unaware that ‘disability’ in online terms can be a slow internet connection or an early version of web browsing software – so it’s not just about being able to make the words bigger. We can set up the principles at the outset, whether you need to be double or triple ‘A’ conformant, to allow your online presence to reach as far it needs to in order to engage every last customer and grab every last opportunity.

Testing - Testing isn’t as simple as making sure the page loads and looks like it should, but involves measuring page-load times, usability, security and then ensuring the system can cope with a large number of visitors at once for when you launch that all-important new deal. Operating systems, browsers and gaming platforms are also updated all the time and whilst this ensures the user gets a rich experience, it does mean your digital media needs to keep up. Once an architecture is in place our business is to keep testing and reporting. We read ahead in order that we can keep you at the front of the pack when it comes to new releases, or the next big thing, and we make sure you’re running when it all hits the ground.

Business systems integration - From linking your sales database, your CRM, product list and your finance systems we can make sure it all talks to each other to produce results. There are also a myriad of different things to consider when ensuring full integration with other online destinations, social networking tools and Applications. It’s important that your customer only sees one process, but we understand that your business may need several different input and output streams to the operation in order to link everything together seamlessly and provide the right reports to the right people.

Bespoke applications - If you want it, we can build it! When the standard offering just isn’t enough, or for when you need that extra touch to outshine the competition it’s time to look at building a bespoke digital solution to engage your customers. We have experience in the design and build of loyalty schemes, applications, games and interactive video that’ll set you apart from the rest.

Click to download more information on our Digital Demand process.