What makes customers spend during the moment of truth? Is it the label, collar, on-pack promotion, counter-top, shelf barker, mobile or ambient messaging? We’ve already talked about the demand on retail space effectiveness, but now the pressure on every space, surface or opportunity to influence is more acute than ever. Achieving real presence and stand out for our clients' products is top of the agenda. That's why we create Point of Sale that is always genuinely different and often unexpected.