What is BrandPrint™?
It is a modular Experience...
...It provides business leaders with components unique to their brands enabling them and their people to visualise clear strategic direction and create maximum demand for their products or services.
Your BrandPrint™ underpins an integrated product, design and marketing communications strategy.
Most importantly of all, it is a shared experience and will be owned and understood by everyone within your company.
How does it work?
BrandPrint™ is a little like making fine liquor.
It is a process of detailed distillation in 8 modules:
Module 1: Engagement
Full Engagement with selected staff and customers
To factor (anonymous) opinion, seek buy-in and inform all parties of the project objectives, process and desired outcomes.
Module 2: Competitiveness
Competitor Analysis
Provides a crucial backdrop to help benchmark the approach to the market, as well as visual and verbal language.
Module 3: Discovery
Discovery Workshop
Provide the stakeholders with a challenging environment to enable the uninhibited presentation of ideas and opinions on the drivers and key components of the brand.
Module 4: Endorsement
Discovery Feedback
The final opportunity for all to endorse and approve BrandPrint™ content for accuracy, relevance and business impact.
Module 5: Interpretation
Final BrandPrint™ and Brand Fundamentals
Final publication will pave the way for the interpretation stage.
Module 6: Creation
Big Idea and Unifying Theme
Create a flexible platform that will inform the articulation of an 'internal brand'.
Module 7: Pragmatism
Validation and evaluation
Test relevance, resonance and ease of interpretation of the brand communication and experience.
Module 8: Visualisation
TouchPoints Analysis
Understand what is on and off-brand and act
on the priority areas. Tell me more.
