Who we are - Brand Development | UK
As a close-knit team of brand specialists and communicators, we focus on demand creation for many respected brands by involving their customers at every TouchPoint and in every conversation
Idealogy, BrandPrint™, Touchpoints, Strategic, Branding, Creative Engagement, Digital, Experiential
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From surfer dudes
to cake queens...

Who we are

A team is only as strong as its individual components and, without doubt, the Idealogy team contains some strong individuals, bringing a mix of robust beliefs, experience, powerful creative and entrepreneurial instincts.

Simon Dover

Managing Director

Taking care of the financial resilience of the business and pushing for cultural and process change. Oh, and business development.


Years with Idealogy: Since August 1989 – yep!


Clients worked with over the years: Philips, DuPont, Allied SIgnal, Sheldahl, SImple, Honeywell, Kenwood, DeLonghi, Princess Yachts, e2v, Pall


Belief: The power of a well nurtured network will reap rewards throughout a working life.


James Surridge

GM & Strategy Director

I’m fascinated by what makes people choose one brand over another and I get out of bed to make our clients’ brands irresistible.


Years with Idealogy: 15 years


Clients worked with over the years: Sunseeker International, Princess Yachts, BP, Barclays Bank, Kenwood, De’Longhi, BMW, Mars, Royal Navy, Royal Marines, Honeywell, ABB, Mettler Toledo, Videojet, Pall Biotech


Belief: Insight before ideas!


Charlotte Blake

Finance Director

Managing accounting include banking and finance activities, monitor internal controls and produce relevant business reporting.


Years with Idealogy: 20 years


Belief: Don’t be afraid to start over. It’s a chance to build something better.

Simon Warren

Creative Director

Delivering powerful creative thinking to complex and highly technical audiences requires us to listen to the language of our clients to fully understand so that we can then simplify, translate, explain and inspire our talented team of creatives.


Years with Idealogy: 6 years


Clients worked with over the years: Neil Pryde, Commencal Bikes, Giant Bikes, Sony Playstation, Red Bull, Mercedes, Mitsubishi, Skull Candy, Blacks Leisure, Kenwood, DeLonghi, Fitness First, Weird Fish, Cox Powertrain


Belief: Keep it simple.


Ross Cleaver

Key Account Manager

Ensuring that the business objectives our clients are met.


Years with Idealogy: 3 months at Idealogy, 20 years in Design and Marketing


Clients worked with over the years: Thomson Reuters, Sony, Vodafone, Simplyhealth, United Nations, International Baccalaureate, ForgeRock, National Trust, Halifax Cards Services, Corus, Catnic, Eircom


Belief: Delivering consistent value within your area of expertise with a consistent message and personality creates trust and loyalty. Inconsistency causes mistrust and confusion. People will only buy from people they trust.


Steve Barnes

Senior Producer

Responsible for getting it over the line and out the door!


Years with Idealogy: 15 years


Clients worked with over the years: Kenwood, Fitness First, Videojet, ABB, Mettler Toledo


Belief: It’s all in the planning…


Steve Gibson

Project Manager

Making sure the job gets done to the required standard, on time and on budget.


Years with Idealogy: 2.5 years


Clients worked with over the years: Videojet, ABB, Pall Biotech, ELeather, RELEC, MAB, Teachers


Belief: If you have a truly great client relationship, you can then achieve anything.

Emma Allen

Digital Producer

Working with clients to identify and implement digital solutions.


Years with Idealogy: 3 years


Clients worked with over the years: OXO Tower, Miele, The Point and The Berry Theatres, Videojet, Pall Biotech, Besmoke, RELEC


Belief: Finding the right balance between the creative idea, the technical delivery and our client’s requirement.


Darryl Akerman

Head of Design

Creative concepts, design development, brand control and management.


Years with Idealogy: Since Oct 1989!


Clients worked with over the years: ABB, Videojet, Yamaha, Unilever, MET Office, P&O Cruises, PANTONE, METTLER TOLEDO, Princess Yachts, Philips, Sheldahl, Simple, Honeywell, Kenwood, DeLonghi


Belief: Print is coming back.


Shelley Crouch

Campaign & Digital Designer

Print and digital designer creating content for multiple brands.


Years with Idealogy: 9 years


Clients worked with over the years: Volkswagen, Goodyear Dunlop, RBS, Kenwood, Simple, Vosene Kids


Belief: I believe content should precede design.

Leon Flemons

Design and Motion Graphics

3D and Motion Graphic production, design and artwork in digital and print.


Years with Idealogy: 1 year


Clients worked with over the years: QinteQ (previously DERA), Barratt Homes, Channel 4, London and Southampton Boat Shows, Aspinall Foundation, Kerry Foods, Rolls Royce


Belief: If a picture paints a thousand words then a video paints 30,000 a second, you can say MUCH more in a more energetic and engaging way with a video.


Our journey

28th August 1989 in a small licensed office on Portland Terrace, Southampton, we began our proud journey to become one of the south coast’s leading creative companies. And with a long-standing portfolio of blue chip B2B and Technology clients the business achieved its goal to operate internationally, sustained by an unshakeable reputation for providing thought-leadership, ‘world-class’ branding, multi-media campaigns, creative services and event management.

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