The mathematical necessity, the cultural influence and the myths that surround leap years From way back in Roman times, before JC was a small lad, leap years have been associated with a host of...
From surfer dudes
to cake queens...
A team is only as strong as its individual components and, without doubt, the Idealogy team contains some strong individuals, bringing a mix of robust beliefs, experience, powerful creative and entrepreneurial instincts.
More about Simon
Committed to better communication through closer relationships, Simon is a firm believer that you are at your most creative, and do your best work, for the businesses and people you know the best, and whose ambitions you fully understand. So that’s where he focuses! And even at his age (sorry!) he still has faith in in the power of the network.
- Proposition development
- Brand awareness
- Channel marketing
- Content development
- Copy development
More about Charlotte
In Charlotte’s words, “Finance isn’t about shades of grey. It’s black and white. Introduce grey and the business loses focus.” A typically forthright opinion from Idealogy’s long-serving FD. That strength of purpose has served the business well for almost 20 years; so don’t expect her views to moderate any time soon. From inside the business, long may that single-mindedness continue!
- Management accounts
- Balance sheet management
- Strategic forecasting
- Enterprise management
More about James
Passionate, committed, even obsessive! James has an uncompromising creative mind, with an insatiable desire to solve any strategic branding or business issue. Equally comfortable operating at strategic or tactical levels and squeezing every last drop of inspiration from a marketing challenge.
- Brand strategy (including naming and proposition development)
- Corporate identity
- Corporate guidelines
- Advertising (including TV and radio)
- Direct marketing literature/literature frameworks,
- Customer experience
More about Simon
A brand and product development specialist with extensive experience in the branded action sports and retail lifestyle sectors. Simon’s understanding of ‘both sides of the fence’ provides balance and insight of client needs and expectations throughout the consultancy process, right the way through to consumer engagement.
- Product design and development
- Retail design implementation and strategy
- Creative direction, content creation
- Client services and brand management
Senior Account Manager
More about Steve
A highly versatile, accomplished and dedicated Senior Account Manager with 23 years’ experience in the industry, both in media and marketing. Ability to manage all the expected and unexpected aspects of large and complex accounts, whilst ensuring excellent results. Adept at dealing with a diverse range of client requirements and ever-changing circumstances authoritatively, accurately and effectively.
More about Steve
Part male-model, part environmentalist, part man-child, frustrated Saints fan, Steven is a complex mix of raw emotion and rock-solid dependability; and if you believe that then you’re no closer to understanding the make-up of one of Idealogy’s most popular, sensitive and hard-working people – the embodiment of our customer experience and its responsibility to never leave a mess for others to clean up. Top bloke…
- Operations management
- Resource management
- Project planning and management
- Film production
- Video editing
- Multimedia production
Digital Insight and Producer
More about Emma
Beware! We have our very own Digital Native – a child of a media-rich cultural environment and a quick and enthusiastic learner. Emma prides herself on her organisation – a professional life (and maybe personal, but I daren’t ask) constantly driven by lists and a love of spreadsheets. Emma is the enquiring type; always evolving her broad knowledge of creative, development, business and digital marketing practices so that they inform and underpin her work. And it shows – she’s a confident contributor, a challenger of the conventional and a catalyst for change in the new Idealogy.
Outside of work her passions are food (she says she loves baking, but as yet we’ve seen no visible proof!), animation, particularly the current Japanese Animation industry, board games and theatre. From Idealogy’s perspective, Emma is the first of a new breed.
- Digital Design
- Website Analytics and Insight
- Web Content Management
- Digital Project Management
- Development Support
- Digital Marketing Insight
Head of Design
Darryl’s deep love of typography has served him well during his long service with Idealogy. An in-depth knowledge of artwork, print processes, design and online applications, these skills allow him to focus on the right platform for the right project – producing stunning creative for our clients and getting the response results they expect.
- Brand control and management
- User experience
- Corporate identity and guidelines
- Art direction
- Events and environments and displays
- Creative concepts and design development
More about Shelley
Appearances, as they say, can be deceptive. Shelley may have a passion for Dwarf Lop Eared rabbits and Moomin collectables, but her attitude towards work is far from fluffy. Not to mention hugely adaptable. Able to switch from beautifully vivid sweeping illustrations, to designing cross-media digital platforms. It’s her inherent skill and willingness to learn new disciplines – including the complexities of HTML and CSS coding – that makes Shelley a key member of the creative team.
- User Experience
- Wireframe Development
- Interface Design
- Brand Development