Amazon accidentally sent out their email template - pretty good advice actually!

As placeholder copy goes, it certainly beats ‘lorem ipsum’ or ‘type some shit in here’. Amazon’s blank email template mistakenly slipped into the wild today and, shockingly, it’s both witty and educational – yes, the opposite of Alexa.

Having spent the day conjuring up multi-territory remain and regain email campaigns, we’re here to tell you, that you could do far worse than follow Amazon’s guide.

We love it. The beats. The ebbs and flow. The directness of it all (see what we did there?). Read and learn. Or just smirk. Or steal it as your own placeholder copy like we just have.