It's our 30th birthday Bake Off!
How better to celebrate Idealogy’s 30th birthday AND this week’s Great British Bake Off series opener than with an agency-wide Bake Off of our own? The entire team was tasked with baking to one of two themes: Idealogy-Branded or 1989-Inspired. And everyone, yes everyone stepped up to the plate (cough – Mr D? Hellooo!?!? – cough). The sugar-rush is over and the results are in. But first, here are the entries…
Emma – Saved by the Tiffin
Leon – The birth of a new Idealogy
Charlie – Funfetti cake (first created in 1989)
Katie – Salted caramel cheesecake
Steve B – Biscuits from 1989
Sean – Idealogy cake
Shelley – 30 shades of beige sausage rolls
James – Madonna cake
Steve G – Chocolate cake
Louise – Cupcakes
We voted on the best bakes in three categories:
THE BEST TASTE
The Best Taste was a dead heat! It was awarded to both Charlie and Shelley for the delicious Funfetti and ridiculously moreish 30 shades of beige sausage rolls.
THE MOST ON-BRAND
Sean was awarded The Most On-Brand award for his imaginatively named Idealogy cake. He bought the cake and got it printed – he’s a cheat! There, we said it! By which of course, we mean congratulations!
The Showstopper accolade was awarded to Leon for his remarkable Berlin Wall homage! Chop’s claim for a ‘cookie assist’ credit for his unasked for cookie wall repair was promptly dismissed – in keeping with everything else that leaves his mouth.
Well done all! Now for a nice lie down.