Increase engagement by getting your content lifecycles right.
It doesn’t matter whether it’s kids shampoo or bioprocessing equipment, not everyone wants to buy when you want them to! It is critical to find ways of keeping customers and prospects engaged. BuyCycle identifies and anticipates trends and gives you a content marketing strategy that will sustain interest in your brand.
TIMING IS EVERYTHING
Look for the trends in your sales and trends in the overall market place.
Establish the reasons for the trends and exploit them.
Also, consider how you might use your content to change conventional mindsets and flatten out the peaks and troughs.
A process that starts with spotting trends, creating insights and turning those insights into relevant content ideas and delivers them at a time that suits your customers’ relationship with you.