Creating desire in ELeather’s Collections meant translating the value from its hydro-entanglement technology into an irresistible and unique material created from leather waste otherwise destined for landfill.
Brief
Create new brand identity and architecture to help grow £100m revenue from consumer goods brands
The Ology
Waste leather is ‘reincarnated’ through a unique hydro-entanglement process that makes it lighter, stronger and more consistent
The Idea
Leather has evolved
The Scope
Proposition development
Branding
Brand architecture
Print collateral
Website design
Result
British Airways and Virgin Atlantic have been drawn to the new brand message
