Creating desire in ELeather’s Collections meant translating the value from its hydro-entanglement technology into an irresistible and unique material created from leather waste otherwise destined for landfill.
Create new brand identity and architecture to help grow £100m revenue from consumer goods brands
Waste leather is ‘reincarnated’ through a unique hydro-entanglement process that makes it lighter, stronger and more consistent
Leather has evolved
British Airways and Virgin Atlantic have been drawn to the new brand message