There is no need to restrict the application of a branding solution to products or services only.

 
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Brief

Launch our continuous bioprocessing capability, bearing in mind that we still need to sell to batch manufacturing customers

 
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The Ology

Most manufacturers believed that moving to continuous manufacturing would be costly and complicated

The Idea

Creating a ‘Continuous Ready’ brand identity for product branding helped manufacturers understand that they could move from batch to semi-continuous on their key processes, before committing to a fully-continuous state

The Scope

Proposition development
Branding
Trade stand design and build management
Visitor marketing campaign
Key event content (symposia)
Event social media

 
 
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Result

The competition visited the stand to congratulate Pall’s marketing team on their launch