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      <image:title>What's new - Christmas 1989 – what pressies would the team choose?</image:title>
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      <image:title>What's new - Christmas 1989 – what pressies would the team choose?</image:title>
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      <image:title>What's new - Christmas 1989 – what pressies would the team choose?</image:title>
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      <image:title>What's new - Christmas 1989 – what pressies would the team choose?</image:title>
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      <image:title>What's new - Christmas 1989 – what pressies would the team choose?</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.idealogyltd.com/blog/festive30-30-days-of-chistmas-like-its-1989</loc>
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    <lastmod>2019-12-07</lastmod>
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  </url>
  <url>
    <loc>https://www.idealogyltd.com/blog/happy-halloween</loc>
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    <lastmod>2019-10-31</lastmod>
  </url>
  <url>
    <loc>https://www.idealogyltd.com/blog/id-essentials-abstract-season-2</loc>
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    <lastmod>2019-10-05</lastmod>
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      <image:title>What's new - ID Essentials – Abstract: Season 2</image:title>
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  </url>
  <url>
    <loc>https://www.idealogyltd.com/blog/os-walk-london</loc>
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    <lastmod>2019-10-01</lastmod>
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      <image:title>What's new - New OS Urban Map series launches today with Walk London</image:title>
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  </url>
  <url>
    <loc>https://www.idealogyltd.com/blog/make-time-fly</loc>
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    <lastmod>2019-09-20</lastmod>
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      <image:title>What's new - Idealogy Makes Time Fly with Ordnance Survey</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c9fe0c3b914493c64e7e251/1568921107484-OJLKU6SHPNA3O6J9HP76/header-banner-2019-1.jpg</image:loc>
      <image:title>What's new - Idealogy Makes Time Fly with Ordnance Survey</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5c9fe0c3b914493c64e7e251/1568971741308-UWTVNHK9U11T9DIK0ZX9/Idealogy+os+time+flies.png</image:loc>
      <image:title>What's new - Idealogy Makes Time Fly with Ordnance Survey</image:title>
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  </url>
  <url>
    <loc>https://www.idealogyltd.com/blog/it-doesnt-take-einstein-to-oh-it-does</loc>
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    <lastmod>2019-09-12</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5c9fe0c3b914493c64e7e251/1568285335727-KFCS4PTVMJTLN5K8G9BN/Idealogy+Einstein.jpg</image:loc>
      <image:title>What's new - It doesn't take Einstein to... oh, it does!</image:title>
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  </url>
  <url>
    <loc>https://www.idealogyltd.com/blog/its-our-30th-anniversary-bake-off</loc>
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    <lastmod>2019-09-03</lastmod>
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      <image:title>What's new - It's our 30th birthday Bake Off!</image:title>
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      <image:title>What's new - It's our 30th birthday Bake Off!</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5c9fe0c3b914493c64e7e251/1567499856018-BYXPXR8DFVSZBED1WGYH/IMG_3979.PNG</image:loc>
      <image:title>What's new - It's our 30th birthday Bake Off!</image:title>
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  </url>
  <url>
    <loc>https://www.idealogyltd.com/blog/lets-party-like-its-1989-vol-2</loc>
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    <lastmod>2019-08-17</lastmod>
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      <image:title>What's new - Let's party like it's 1989 – vol 2</image:title>
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  </url>
  <url>
    <loc>https://www.idealogyltd.com/blog/the-idealogy-team-30-years-ago</loc>
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    <lastmod>2019-08-13</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5c9fe0c3b914493c64e7e251/1565682266296-VAV1B9J3G34WCMO3IT7V/image.png</image:loc>
      <image:title>What's new - The Idealogy team 30 years ago... - Sean</image:title>
      <image:caption>Now: Content Director Then: NSync’s long lost 6th band member</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c9fe0c3b914493c64e7e251/1565682274543-K89GMUY982Y75VOR6TUC/image.png</image:loc>
      <image:title>What's new - The Idealogy team 30 years ago... - Steve G</image:title>
      <image:caption>Now: Senior Account Manager Then: Children of the Corn remake star</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c9fe0c3b914493c64e7e251/1565682279973-1VOHNOBIVC5KOP6B4MKK/image.png</image:loc>
      <image:title>What's new - The Idealogy team 30 years ago... - James</image:title>
      <image:caption>Now: GM &amp; Strategy Director Then: Failed Beverley Hills 90210 wannabe</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c9fe0c3b914493c64e7e251/1565682286233-DG0BUGHEBNJ9XMRKEHNC/image.png</image:loc>
      <image:title>What's new - The Idealogy team 30 years ago... - Steve B</image:title>
      <image:caption>Now: Operations Director Then: Beginning a 30 year struggle to master Twinkle Twinkle Little Star</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c9fe0c3b914493c64e7e251/1565682290121-2NV0Z7Y3A2UCJJP8JFX1/image.png</image:loc>
      <image:title>What's new - The Idealogy team 30 years ago... - Emma</image:title>
      <image:caption>Now: Digital Producer Then: Rocking the classic pope-mermaid (merpope?) look</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c9fe0c3b914493c64e7e251/1565682294811-T6BZ1SCN7OZW02CO0RIQ/image.png</image:loc>
      <image:title>What's new - The Idealogy team 30 years ago... - Simon</image:title>
      <image:caption>Now: Managing Director Then: Boycee in Only Fools &amp; Horses</image:caption>
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    <image:image>
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      <image:title>What's new - The Idealogy team 30 years ago... - Charlotte</image:title>
      <image:caption>Now: Finance Director Then: Fine-tuning her skill of transforming table linen into Dirndls</image:caption>
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    <image:image>
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      <image:title>What's new - The Idealogy team 30 years ago... - Darryl</image:title>
      <image:caption>Now: Head of Design Then: The South’s leading ill-fitting jeans model</image:caption>
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    <image:image>
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      <image:title>What's new - The Idealogy team 30 years ago... - Leon</image:title>
      <image:caption>Now: Design and Motion Graphics Then: Master pigeon trainer</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c9fe0c3b914493c64e7e251/1565682328527-VKE1WZU5GCGRRS9PKI3N/image.png</image:loc>
      <image:title>What's new - The Idealogy team 30 years ago... - Shelley</image:title>
      <image:caption>Now: Campaign &amp; Digital Designer Then: Interior designer and puppy squeezer</image:caption>
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  </url>
  <url>
    <loc>https://www.idealogyltd.com/blog/80s-mixtape-2</loc>
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    <lastmod>2019-08-17</lastmod>
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      <image:title>What's new - Let's party like it's 1989 2 – Synthwave Remix</image:title>
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  </url>
  <url>
    <loc>https://www.idealogyltd.com/blog/89der35w1xv5irzrfn5fhuy96a32tj</loc>
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    <lastmod>2019-09-12</lastmod>
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      <image:title>What's new - Is this you?</image:title>
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      <image:title>What's new - Is this you?</image:title>
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    <image:image>
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      <image:title>What's new - Is this you?</image:title>
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      <image:title>What's new - Is this you?</image:title>
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    <image:image>
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      <image:title>What's new - Is this you?</image:title>
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      <image:title>What's new - Is this you?</image:title>
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      <image:title>What's new - Is this you?</image:title>
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      <image:title>What's new - Is this you?</image:title>
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      <image:title>What's new - Is this you?</image:title>
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  </url>
  <url>
    <loc>https://www.idealogyltd.com/blog/it-was-30-years-ago-today-but-it-feels-like-yesterday</loc>
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    <lastmod>2019-08-11</lastmod>
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      <image:title>What's new - It was 30 years ago today – but it feels like yesterday!</image:title>
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  </url>
  <url>
    <loc>https://www.idealogyltd.com/blog/lets-party-like-its-1989</loc>
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    <lastmod>2019-08-11</lastmod>
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      <image:title>What's new - Let's party like it's 1989!</image:title>
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  </url>
  <url>
    <loc>https://www.idealogyltd.com/blog/birthday-countdownouncement</loc>
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    <lastmod>2019-08-11</lastmod>
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      <image:title>What's new - 30th birthday countdownouncement!</image:title>
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  </url>
  <url>
    <loc>https://www.idealogyltd.com/blog/game-of-brands</loc>
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    <lastmod>2019-08-11</lastmod>
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      <image:title>What's new - Why the Game of Thrones Finale is a masterclass in creative brand partnerships</image:title>
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    <image:image>
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      <image:title>What's new - Why the Game of Thrones Finale is a masterclass in creative brand partnerships</image:title>
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  </url>
  <url>
    <loc>https://www.idealogyltd.com/blog/new-role-and-new-location</loc>
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    <lastmod>2019-08-11</lastmod>
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