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The Other Side

Welcome to The Other Side, a collection of positive stories from people and businesses across the world who are doing things differently during these strange times.

Our aim is simple – to share how creativity, ingenuity and the human spirit will get us all through this and to the other side.


 
Japanese spa makes lockdown switch to VR
Japanese spa makes lockdown switch to VR

With most onsens (natural hot springs) now shut in Japan, the Arima Sanso Gosho Bessho onsen has found a novel solution – make it virtual.

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The Other SideAdam Hunkin7 May 2020
BBC gives away free Zoom sets (we said 'sets')
BBC gives away free Zoom sets (we said 'sets')

The beautiful BBC Archive is giving us all a chance to give our video calls a quintessentially British makeover, with this selection of over 100 empty TV show sets.

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The Other SideAdam Hunkin6 May 2020
5 ways our workplace will change after COVID-19
5 ways our workplace will change after COVID-19

The workplace will never be the same. Even the word “workplace” suddenly seems obsolete. The COVID-19 crisis has created the ultimate ‘burning platform’ — an unexpected, overnight opportunity for people to see the impact of swift and meaningful change.

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The Other SideAdam Hunkin1 May 2020
Which Zoom user are you?
Which Zoom user are you?

We’re all hanging out on Planet Zoom right now. It’s where we work, where we quiz, where we drink with friends and catchup with family. But which type of Zoomer are you? This video will help you find out…

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The Other SideAdam Hunkin30 April 2020
It's Lockdown Lingo! You're welcome.
It's Lockdown Lingo! You're welcome.

Two months ago the terms ‘quarantines’, ‘covidiots’ and ‘the elephant in the Zoom’ were meaningless. Ladies and gentlemen… we give you… Lockdown Lingo!

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The Other SideAdam Hunkin29 April 2020
Furloughed advertising executives band together for free pop-up agency from home
Furloughed advertising executives band together for free pop-up agency from home

A group of furloughed London ad creatives have banded together to offer free strategic and creative support to help keep small businesses alive and thriving. Good for them!

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The Other SideAdam Hunkin28 April 2020
Brilliant 'real-life heroes' campaign stops you in your tracks
Brilliant 'real-life heroes' campaign stops you in your tracks

‘Support the doctors’ is a simple, powerful and brilliant campaign of outdoor ads from McCann Beograd asking us to recognise real-life heroes when they appear.

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The Other SideAdam Hunkin27 April 2020
Challenges to make you productive in your downtime
Challenges to make you productive in your downtime

Yes, we’re all a little tired of media telling us all the good we should be doing and new skills we should be learning while we have all this extra time at home. Over at bored.solutions, they’ve taken a pleasingly different approach.

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The Other SideAdam Hunkin26 April 2020
Live Lounge unveils wonderful ‘Times Like These’
Live Lounge unveils wonderful ‘Times Like These’

It’s a sunny weekend and the new BBC Live Lounge charity single for coronavirus is out and as uplifting as it gets. Stop reading and watch. 

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The Other SideAdam Hunkin25 April 2020
Surprising shopping and search trends since social distancing began
Surprising shopping and search trends since social distancing began

Shopping for bread makers is up 625%, purchases of new luggage have plummeted 77%, chicken coups are up 250% while DIY haircuts are soaring at 765% up! Welcome to the topsy-turvy world of COVID-19 shopping and search impact tracking.

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The Other SideAdam Hunkin24 April 2020
How to run your business during tough times
How to run your business during tough times

Two great articles offering smart advice on how to get your business through this. Both are five minute reads, both are essential if any part of your business is struggling…

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Adam Hunkin23 April 2020
Creative shoppers vs coronavirus – the virus never stood a chance
Creative shoppers vs coronavirus – the virus never stood a chance

Social distancing rules are all very well, but if you’re creatively minded and want some extra protection when shopping…

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The Other SideAdam Hunkin22 April 2020
Liven up your next video call by inviting an actual goat for less than $100
Liven up your next video call by inviting an actual goat for less than $100

An animal sanctuary in Silicon Valley has made a big pivot by offering llamas, goats, and other farm animals to make a cameo appearance in video calls

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The Other SideAdam Hunkin21 April 2020
Cinemas embrace social distancing by transforming their parking lots into drive-ins
Cinemas embrace social distancing by transforming their parking lots into drive-ins

When forced to close, some businesses lock-up and anxiously wait for the all clear, while others attempt to think their way out of the problem.

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The Other SideAdam Hunkin20 April 2020
How to look and sound your best on video calls from home
How to look and sound your best on video calls from home

From internal meetings and new business pitches to virtual pub quizzes and even virtual weddings, we all suddenly have to be on camera in our homes. A lot!

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The Other SideAdam Hunkin17 April 2020
A great new daily podcast on how businesses can adapt, pivot and survive
A great new daily podcast on how businesses can adapt, pivot and survive

Courier Daily is an excellent new daily podcast featuring interviews with business leaders and owners from around the world who are navigating a way through this global pandemic.

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The Other SideAdam Hunkin16 April 2020
Missing the office vibe? Recreate the annoying sounds of your co-workers from home
Missing the office vibe? Recreate the annoying sounds of your co-workers from home

At home 24/7, there are times when we crave the comfort of squeaky chairs, loud typing, whirring printers, loud chewing and office bants. ‘I miss the office’ has your back.

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The Other SideAdam Hunkin15 April 2020
Tune in to the best places in the world live from home
Tune in to the best places in the world live from home

Half the world’s population may be indoors, but that can’t stop our appetite for wanderlust. Virtually travel with the world’s most inspiring live webcams…

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The Other SideAdam Hunkin13 April 2020
Sydney company pivots from pop up stages to stand up desks
Sydney company pivots from pop up stages to stand up desks

When a business evaporates overnight the most creative companies pivot instantly and come out fighting.

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The Other SideAdam Hunkin12 April 2020
Creativity goes on under quarantine
Creativity goes on under quarantine

From idea to broadcast in just two weeks, Apple’s latest video shows that creativity goes on no matter what. And it’s utterly heartwarming.

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The Other SideAdam Hunkin10 April 2020
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We are one of the South’s most intelligent, creative and versatile creative studios. We are obsessed with what motivates consumers and businesses to part with their hard earned cash. Still reading? Then you can delete ‘one of’ from the first sentence.

+44 (0)1183 212 577

adam.h@idealogyltd.com

 

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