We found that kids shampoo is a notoriously difficult category to navigate. Why? Because it usually slots in between babies and young adults.
Re-position the brand to enable Vosene to sit across the medicated and more lucrative main shampoo aisles, helping busy parents to more easily identify the perfect products for their little ones come bath time.
Vosene was a respected heritage brand known for combating head lice – not as an everyday kids shampoo
Created for little ones, trusted by mums
Packaging and illustration
Brand now re-listed in Waitrose and Sainsburys